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Glossary

Cancellation Save Flow

Also known as: Save flow, Retention offer

A cancellation save flow is the sequence a subscriber sees when they try to cancel — presenting an alternative such as pausing, skipping a delivery, changing frequency, or a retention offer — designed to keep customers who would otherwise leave over a fixable, temporary reason.

When a subscriber clicks cancel, the reason is often solvable: too much product, a tight month, wanting a break. A save flow intercepts that moment and offers the fix — pause for a cycle, skip the next box, switch to a longer interval, or take a discount — before accepting the cancellation.

It works because it aligns with why people actually cancel. Offering a skip or pause instead of a hard cancel is consistently one of the most effective retention features a subscription program can have.

Curobi presents cancellation save flows at the moment of cancellation and pairs them with a self-service portal where subscribers can pause, skip, or change frequency on every plan — with quantity changes, product swaps, and delivery-date edits on the Pro plan.

Related terms

  • Churn — Churn is the rate at which subscribers cancel or lapse over a given period — the share of recurring customers a business loses — and it is the single most important number in a subscription business because retained revenue compounds while churned revenue must be re-acquired.
  • Dunning — Dunning is the automated process of recovering a failed subscription payment — retrying the declined charge on a schedule and prompting the customer to update their payment method — so a recoverable card failure doesn't silently cancel the subscriber.
  • Subscription Box — A subscription box is a recurring package of physical products delivered on a schedule — weekly, monthly, or another cadence — which the merchant either curates or lets the customer build, and which the customer pays for automatically each cycle.

← All subscription commerce terms