Curobi runs on Shopify's own billing rails, so it's never in the payment flow - there's no percentage to skim. Start on the Free plan for up to 50 active subscriptions, then pay a flat price every 30 days only when you need more: from $9.99, up to $69.99 for subscription boxes. Every plan has 0% Curobi transaction fees, and you can upgrade, downgrade, or cancel anytime.
Up to 50 active subscriptions
Launch Subscribe & Save and let customers manage it themselves.
No card required
0% Curobi transaction fees
Up to 250 active subscriptions
Keep more of the subscribers you already have.
Billed by Shopify · cancel anytime
Everything in Free, plus:
0% Curobi transaction fees
Unlimited subscriptions
See what is churning, what was recovered and what renews next.
Billed by Shopify · cancel anytime
Everything in Starter, plus:
0% Curobi transaction fees
Unlimited subscriptions
Bundles, gifting and win-back: more revenue from every customer.
Billed by Shopify · cancel anytime
Everything in Growth, unlimited subs
0% Curobi transaction fees
Unlimited subscriptions
Run curated and build-your-own subscription boxes on autopilot.
Billed by Shopify · cancel anytime
Everything in Business, unlimited subs
0% Curobi transaction fees
Each plan includes everything in the plans before it. Paid plans are billed by Shopify every 30 days on your normal Shopify invoice. The only card-processing cost is Shopify's standard payment-gateway rate, exactly as with any other order.
No matter which plan
Plan finder
Pick the line that sounds most like your store.
Everything you need to launch Subscribe & Save: selling plans with discounts, the product-page widget, a self-service portal where subscribers skip, pause, cancel, change their address and update their card, a subscriptions dashboard with CSV export, and branded emails - for up to 50 active subscriptions.
For keeping the subscribers you have. Customers can change quantities, swap products, and reschedule in the portal; failed payments retry automatically three times over 7 days with an update-your-card email, and subscriptions pause rather than cancel if every retry fails; and cancellation save offers suggest a pause or a skip. Up to 250 active subscriptions.
Removes the subscription limit and shows you the business: a payment recovery dashboard, Churn Insights with cancel reasons, cohort retention with LTV and net revenue retention, 30/60/90-day renewal and MRR forecasts, and email delivery analytics.
Adds more ways to sell: Mix & Match bundles with tier pricing, gift subscriptions with a claim page, win-back emails with discount codes, the Subscription Risk Center, and CSV migration from another subscription app.
The plan for subscription boxes: curated monthly boxes planned up to four months ahead and applied to every renewal automatically, Build-a-Box where subscribers pick their own items, and any box sold as a one-time purchase too. Pro also adds fixed-calendar and seasonal schedules, so every subscriber is charged on the same date (the 1st of every month, or the 15th of Feb, May, Aug and Nov for a quarterly box) instead of from their own signup date, and it connects Curobi to your ERP, 3PL, data warehouse or headless storefront through API keys, signed webhooks and bulk exports.
The short version: launch on Free, move to Starter once you want failed-payment retries or pass 50 subscribers, and choose Pro if you run a box program or want everyone billed on the same date. Bundles, gifting and migrating in from another app start at Business.
On the Free plan you can start a one-time 14-day trial from Plan & billing in Curobi. It unlocks Starter's portal editing, payment retries and save offers, plus cohort analytics, Churn Insights and Curated Boxes - not every paid feature, and not fixed-calendar schedules. You're never charged when it ends: you simply stay on Free unless you choose a paid plan.
When it ends, Starter's tools switch off and curated box programs pause - subscribers keep renewing with the items already on their subscription, but new months aren't added and the box can't be bought - until you move to Pro. Paid plans don't have a separate trial.
Free covers 50 active subscriptions and Starter 250; Growth and above are unlimited. Only active subscriptions created through Curobi count - paused and cancelled ones don't, and orders, customers and revenue are never limited. You'll see a banner at 80% of your limit. If you reach it, existing subscriptions keep renewing and one-time purchases carry on; only new subscription checkouts pause until you upgrade.
The fee you don't pay
Most subscription apps charge a monthly plan and take a cut of every recurring charge. Recharge, for example, charges 1.25% + $0.19 per transaction on top of a plan that starts at $99/month for new merchants, and Loop starts around $99/month + 1%. That percentage is a tax that grows with you: the more you sell, the more leaves your account every month.
Curobi doesn't touch the payment flow, so there's no fee to recover. On a store processing $50,000/month in subscription revenue, a 1.25% transaction fee is roughly $625 every month - on top of the plan. Curobi's price stays the same whatever that volume is: even Pro, with full subscription boxes, is $69.99. See the full breakdowns on the comparison pages: vs Recharge, vs Loop, or vs Appstle.
Estimate what you'd keep
Estimate from Recharge's published pricing for new merchants. Shopify's own payment-gateway rate applies to both and isn't included.
Yes — Curobi. Recharge charges 1.25% + $0.19 per transaction on top of a monthly plan that starts at $99/month for new merchants, and Loop starts around $99/month + 1%. Curobi charges 0% transaction fees on every plan, always, because recurring charges run on Shopify's own Subscription Contract billing rails — Curobi is never in the payment flow, so there is no fee to recover. You start free for up to 50 active subscriptions, and paid plans are a flat $9.99 to $69.99 every 30 days, regardless of how much subscription revenue you process.
Curobi has five plans, each billed every 30 days through Shopify and each including everything below it. Free ($0) covers up to 50 active subscriptions with Subscribe & Save plans, the product-page widget, a self-service portal, a dashboard, and branded emails. Starter ($9.99, up to 250) adds portal editing, automatic failed-payment retries, and cancellation save offers. Growth ($19.99, unlimited) adds the recovery dashboard, churn and cohort analytics, and revenue forecasts. Business ($29.99) adds Mix & Match bundles, gift subscriptions, win-back emails, the Subscription Risk Center, and CSV migration. Pro ($69.99) adds curated boxes, Build-a-Box, one-time box sales, fixed-calendar billing schedules, and the API. Every plan charges 0% Curobi transaction fees, so your bill never rises with your subscription revenue.
Recharge's net-new Starter plan is now $99/month plus 1.25% + $0.19 on every transaction, its Pro plan is $499/month, and in April 2026 Recharge acquired Skio — the kind of consolidation and price increase that has merchants re-evaluating their subscription tool. Curobi is a flat-rate alternative: free for up to 50 active subscriptions, then $9.99 to $69.99 every 30 days with 0% transaction fees, so a percentage of each recurring charge never leaves your account no matter how much you grow. Migration from Recharge is built into the Business and Pro plans via CSV import, at no extra cost, and does not interrupt active subscriptions.
You may not have to — Curobi has a free plan too, for up to 50 active subscriptions, with 0% transaction fees. Appstle's free tier is a real option and it's popular for good reason. Where Curobi stands apart is what you get as you grow: failed-payment retries and portal editing from $9.99, unlimited subscriptions with recovery and churn analytics from $19.99, and curated and Build-a-Box programs on Pro at $69.99 — each a flat price every 30 days with 0% transaction fees at any volume, on Shopify's own native billing rails.
Pro, at $69.99 every 30 days. Curated monthly boxes, Build-a-Box, and one-time box sales are all on Pro. You can try Curated Boxes during the one-time 14-day trial on the Free plan; when the trial ends, box programs pause — subscribers keep renewing with their current items, but new months aren't added — until you move to Pro. Business includes Mix & Match bundles, gifting, and win-back, but not boxes.
Pro, at $69.99 every 30 days. Fixed-calendar and seasonal schedules — every subscriber charged on, say, the 1st of the month, or the 15th of February, May, August, and November for a quarterly box — are a Pro feature, and they aren't part of the one-time 14-day trial on Free. Every plan, including Free, can bill each customer from their own signup date, which Curobi calls a Rolling schedule. If you move below Pro, a plan already on a fixed calendar keeps charging on its dates, but you can't change the calendar until you're back on Pro.
Yes, on the Free plan. You can start a one-time 14-day trial from Plan & billing in Curobi. It unlocks Starter's portal editing, payment retries, and save offers, plus cohort analytics, Churn Insights, and Curated Boxes — not every paid feature, and not fixed-calendar schedules. You're never charged when it ends; you stay on Free unless you choose a paid plan. Paid plans don't have a separate trial.
Nothing changes for your existing subscribers. Free covers 50 active subscriptions and Starter 250; only active subscriptions created through Curobi count, and orders and revenue are never limited. At the limit, existing subscriptions keep renewing and one-time purchases carry on — only new subscription checkouts pause until you upgrade or your active count drops. Growth and above have no limit.
