The Shopify subscription app built for fashion brands.

Why fashion subscriptions are their own problem

Apparel is a discovery category. Subscribers aren't reordering the same shirt every month — they're paying to be surprised by a curated edit, to get first access to a drop, or to build a capsule on their own terms. Variety and freshness aren't retention tactics here; they're the entire product.

That puts weight on merchandising controls that generic tools handle badly: a real cutoff so a curated box is locked before you pull inventory, true build-your-own selection so customers pick their own sizes and styles, and flat pricing so a percentage cut isn't skimmed off every recurring charge on already margin-sensitive apparel.

What you can run

Built on Shopify's native rails

Every recurring charge runs on Shopify Subscription Contracts and Shopify's own checkout — there's no third-party billing processor, no redirect, and Curobi never touches or stores card data. Your reviews, loyalty, email/SMS, and analytics apps see subscription orders exactly the way they see any other Shopify order. It also keeps your products on the same native product and checkout layer Shopify exposes to its agentic-commerce and AI shopping features, instead of behind a proprietary widget those agents may not read.

Setting up a fashion subscription

1. Create your subscription plans

   Set the cadence (monthly or seasonal) and any member pricing, and apply it to curated collections, specific styles and sizes, or a whole line.

2. Add the purchase-option widget

   The widget renders inside your existing theme so shoppers can buy a piece once or subscribe from the same product page — no separate checkout or redirect.

3. Set the box cutoff

   For curated boxes or build-your-own capsules, set the cutoff so each selection is locked before the recurring charge and before you allocate limited inventory.

4. Turn on the portal and recovery

   A self-service portal (skip a drop, pause, swap sizes, change frequency) and automatic failed-payment recovery are included, so subscribers manage their own capsule without emailing you.

Keeping fashion subscribers (reducing churn)

The biggest churn drivers in fashion are wanting more variety, sizing that misses, and failed payments that silently cancel members who never meant to leave. Curobi counters each — rotating curated boxes and build-your-own capsules so no two deliveries feel the same, a self-service portal to swap, skip, or change frequency when a drop isn't right, save flows that offer a pause instead of a cancel between seasons, and automatic dunning that retries declined cards. Letting a member skip a drop instead of cancelling the plan is the single most effective retention lever — see churn for why.

Switching from another app

Moving off a tool that takes a cut of every recurring charge is free: Curobi provides CSV-based migration from Recharge, Appstle, Loop, Bold, or Seal without interrupting active subscriptions. Compare the specifics: vs Recharge, vs Appstle, or vs Loop.

Fashion brands FAQ

Is there a Shopify subscription app for fashion brands?

Yes. Curated style boxes that rotate monthly, build-your-own capsules with a per-item cutoff, and prepaid seasonal plans are all native features in Curobi. With 0% transaction fees and CSV migration from Recharge, Appstle, Loop, Bold, or Seal on the Pro plan, it fits apparel brands running discovery-led subscriptions without surrendering a cut of every recurring charge.

Can subscribers choose their own sizes and styles?

Yes. With build-your-own capsules, subscribers assemble each recurring order from your eligible pieces — including their own sizes and variants — and a per-item limit plus a cutoff lock the selection before the charge runs and before you allocate stock. Curators can also run fully merchant-picked boxes where the brand chooses every piece.