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Glossary

Mix & Match

Mix & match is a bundling model that lets a customer combine several products of their choice into one purchase or subscription at a set bundle price or discount, rather than being limited to a single fixed product or a pre-set bundle.

Mix & match sits between a rigid product bundle and a full build-your-own box: the customer chooses from eligible products to make up a set — three sauces, two roasts and a mug — and the store prices it as a bundle. It raises average order value while still giving buyers control over what they get.

On subscription, mix & match keeps recurring orders interesting and lets customers adjust the composition over time, which supports retention.

Curobi supports product bundles and mix-and-match combinations that can be sold one-time or on subscription, alongside build-your-own and curated boxes.

Related terms

  • Build-Your-Own Box — A build-your-own box (BYOB) is a subscription in which the customer assembles their own recurring box from a set of eligible products each cycle — for example choosing which coffee bags go in this month's shipment — usually within a per-item limit and before a billing cutoff.
  • Product Bundle — A product bundle is a fixed set of products sold together as a single unit — often at a discount versus buying each separately — which can be offered as a one-time purchase or on a recurring subscription.
  • Subscription Box — A subscription box is a recurring package of physical products delivered on a schedule — weekly, monthly, or another cadence — which the merchant either curates or lets the customer build, and which the customer pays for automatically each cycle.

← All subscription commerce terms