Make the return the business.

“A great subscription program isn’t a feature you add. It’s the relationship your store is built on. Our job is to run it flawlessly and get out of the way.”

What we’re building toward

Most subscription tooling was designed around a fee on every recurring charge. It works, but it quietly aligns the tool against the merchant: the more you grow, the more it takes. We think that’s backwards. The engine that powers your most loyal revenue should be the one that costs you the least to scale.

So Curobi runs recurring billing on Shopify’s native rails, charges a flat monthly price with 0% transaction fees, and puts the box and bundle formats that build real habits — coffee-of-the-month, pick-your-roast, curated samplers — within reach of every store, not just those on enterprise plans. We’re starting with specialty coffee roasters, learning what the return actually looks like there, and expanding from a foundation we’ve earned.

The principles behind the product

1. The return is the business.

   The most valuable sale is the one you don't have to make twice. A subscription is a customer choosing to come back — the single strongest signal that a store has earned trust. We build every feature to protect and grow that return, not to extract from it.

2. Never tax what you didn't earn.

   Charging a percentage of every recurring charge means a tool takes more as a merchant grows — for work it did once, at setup. We reject that model. Curobi charges a flat monthly price and 0% transaction fees, so the value of scale stays with the merchant who built it.

3. Native beats bolted-on.

   Subscriptions belong on Shopify's own checkout and billing rails, not routed through a third-party processor. Running on Shopify Subscription Contracts means fewer moving parts, no card data in our hands, and billing that behaves exactly the way merchants and customers already expect.

4. Reliability is the feature.

   A subscription app's core job is to charge the right customer the right amount at the right time — and never twice. We invest first in an idempotent, no-double-charge billing core, because a flashy feature list means nothing if the money is wrong.

5. Focus before breadth.

   We start narrow — specialty coffee roasters, curated and build-your-own boxes — and earn the right to expand. Being the best tool for one clear job beats being an average tool for everything.

Where this goes

The destination is simple to say and hard to earn: be the subscription engine a merchant trusts with every recurring charge — reliable enough to forget about, honest enough to never resent. We’ll add depth deliberately, always in service of the return, and never by reintroducing a tax on the revenue we’re here to protect.

If that’s the kind of tool you want running your subscriptions, see who we are, read the FAQ, or put it on your store today.